The tile that moves: the Campaign timeline at every stage, early and late

The date, in words

1. The plan counts days from launch: creators accepted by 7, first order delivered by 21, first draft in by 35, first post live by 42, last posts by 56.
2. Each step is about the first creator to get there, because the tile is about first content.
3. Early: when the first order, the first draft or the first post lands early, "first content expected" moves earlier by the same number of days. Creators accepting early does not move it: nothing has shipped yet. Julia · Oct 6
4. Late on the brand's side: every day the brand holds a step past its time is added to the date. Three steps can be theirs: approving creators (7 days from launch), shipping their own orders (14 days from acceptance), reviewing their own drafts (3 business days for Katie's team to pre-check, then 3 business days for the brand; once they are past those, every day the draft has been with them counts). The date stays moved after they act.
5. Late on the creators' side (or ours, or the carrier's): the date holds. Nothing on this side ever moves it later.
6. The tag shows when the week on the tile is earlier than the week promised at launch. There is no opposite tag.
7. The crossed-out date shows with the tag whenever the week is earlier. When the brand's delay made it later, it shows up to Film: once the first order is delivered, the tile just shows the new date. It shows again while a draft waits on the brand's own review.
8. After the first post the tile states the fact and counts posts. After the last one it says so. Julia · Oct 5
9. Complete: once the campaign is completed, the tile reads "Campaign complete", with no date, and the post count under it. A campaign completes on its own 7 days after every post is live, when every creator is thanked, or when the team completes it by hand. Julia · Oct 6
10. A brand step held more than 4 weeks: the card stops giving a date and says what first content waits for, for example "5 weeks after you approve your creators", with the amber line under it. Katie's team is flagged at the same point. From 6 weeks past the step, the overview card drops the week number too ("Week 19" made no sense) and shows only the amber line. Julia · Oct 6
11. The overview card shows the card's own line in place of the date once the promised week has passed, or once there is no date: "Week 7 of 8 · Katie's team is reviewing the first draft". Julia · Oct 6
12. Past week 8 with posts missing: the bar is full and Post stays marked Now until the campaign completes. Julia · Oct 6

The full timeline, in words

1. Windows overlap. A phase opens when its first creators can start and closes on the plan's end, so some creators film while orders are still arriving, and reviewing starts while others film.
2. A start follows the first creator when they get there before the planned opening. Then the row says "Started 4 days early."
3. An end never moves earlier. It moves later only by the brand's own days.
4. Review is 3 business days per draft, as an internal rule. The brand never sees the number. The Review row only says feedback is given: "Katie's team sends each creator feedback on their draft." When the brand does the final review the row reads "Katie's team pre-checks each draft, then you approve it or send feedback." and the allowance is 3 business days for Katie's team plus 3 for the brand. The forecast keeps 7 days from first draft to first post: 3 business days to review, then the creator posts.
5. Now can be on more than one row: the furthest phase the first creator has reached, plus any earlier phase whose window is still open. When a window closes its Now goes, so one creator still filming in week 7 does not keep Film lit. Julia · Oct 5

# the plan, in days from launch
PLAN    = { accepted: 7, delivered: 21, first_draft: 35, first_post: 42, last_post: 56 }
REMAIN  = { accepted: 35, delivered: 21, first_draft: 7, first_post: 0 }    # days to first content
ALLOWED = { accepted: 7.days, delivered: 14.days, first_draft: 14.days,
            review: 3.business_days }   # + 3.business_days when the brand does the final review
# reached_on(step) = the day the FIRST creator got there

# 1. days lost while the ball was with the brand
brand_delay = 0
for step in [accepted, delivered, first_post] when the brand owns it:
  # owns = approves its creators / ships its own orders / reviews its own drafts
  due          = [PLAN[step] + brand_delay, reached_on(previous step) + ALLOWED[step]].max
  brand_delay += [(reached_on(step) || today) - due, 0].max

# 2. the realistic date, from the first creator
latest    = last of [delivered, first_draft] reached     # accepted never pulls the date earlier
base      = latest ? reached_on(latest) + REMAIN[latest] : [42, reached_on(:accepted) + 35].max
floor     = today + REMAIN[next step not yet reached]
realistic = [base, floor].max

# 3. what the tile shows: early pulls it in, only the brand pushes it out
first_content_expected = first_post_reached ? reached_on(:first_post)
                                            : [realistic, 42 + brand_delay].min
early       = monday(first_content_expected) < monday(launch + 42)    # the tag
crossed_out = early || (later && (first order not delivered yet       # up to Film
                                || a draft waits on the brand))     # and during their review

# 4. the full timeline: windows overlap
opens = { ship: creators accepted, film: ship.start + 6, review: film.start + 10,
          post: first_content_expected }                 # + the brand's days on that step
phase.start = [reached_on(first creator), opens[phase]].min
phase.end   = planned_end + brand_delay so far           # 7, 21, 35, 49, 56
now(phase)  = phase is the furthest reached || (reached && today < phase.end)

The windows, on plan

Before this round the windows did not overlap: Film Oct 1 to 14, Review Oct 15 to 21 (7 days). Film and Review now open earlier, and Review closes a week later, on Oct 28, so that it overlaps Post (Julia, Oct 5: "post can overlap with review", and the Oct 28 close confirmed the same day). "Started 4 days early." is measured against these openings, so it shows less often than before; that is accepted too. Post still opens on the day first content is expected, so the Post row never starts before the date on the tile.

What Nisarg needs from the data

What does not change

The 6-week promise for first content (confirmed by Julia on Oct 5: review at 3 business days does not shorten it) and the campaign's month name, frozen at launch. "Week 4 of 8" stays a calendar count. Local and gift card campaigns have no tile.