A creator says yes once, at her price. After that, any brand offer that meets it is a yes, the way an Airbnb host with Instant Book never has to approve a booking.
Tony's "Instant auto-approve rights thing" (Oct 2), built like Airbnb Instant Book. A creator sets where, how long and her price once; any brand offer that meets it is a yes on the spot. ShopMy has the switch, without a price, launched to brands Sep 30. No creator-rights platform has both a standing yes across offers and a price the creator sets.
Katie's team adds one choice to the offer text they already send: reply ALWAYS. A creator who does gets a yes on her behalf the next time an offer meets that price, and a text after. No engineering. The v0
Two paths. Instant: the offer meets her settings, it's accepted at once, she gets a receipt. Request: anything else comes to her with a 48 hour clock and three answers, yes, ask for more, no. We offer the standing yes right after her first manual yes. The prototype
The brand side, shipped Oct 7: Rights tab, one offer per creator, the price ladder, counter-offers, staff recording answers. Creators answer by text for now (Oct 2). Instant approval at a creator's own price, for later (Oct 6). And since this morning, the creator side is the top design priority, to start with Amine.
Whether to run the v0 with Katie, then the name, whether brands see her price, what happens after 48 hours, and undo. Tony owns the fork: paid offers, or rights included in every campaign. Decisions
The smallest real version runs on the text Katie's team already sends for every offer. One extra line and a sheet column.
Read the numbers from Katie's sheet, or ask Benny once the sheet is in the admin. Revisit if fewer than one in four say ALWAYS.
What it needs from people: Katie's team adds one choice to the text they send and one column to a sheet, and records the yes in admin as they do today. What it needs from engineering: nothing. Wording by the copywriter, PROPOSED.
Since March, under three names: "auto accept", "instant buy", and "Airbnb instant book". Nothing on the creator side has been built, and its shape is still open. Every quote below is from a transcript, a Slack message, or a dated file.
"You'll get way more UGC purchased if you have auto accept on. [...] And then it's just, like, purchase and boom, you have the rights to it."
First time the standing yes appears, pitched to creators as "you'll sell more". IDEA · Tony, Mar 25
Granola 8e51251c"Like, instant book, I guess, Airbnb. [...] Here's the rate for organic usage. Here's the rate for paid use."
"I would click auto because that's just so easy to not have to think about it."
The Airbnb name arrives, with separate prices for organic and paid. Morgan's condition: "if it was really well outlined". IDEA · Tony, Mar 31
Granola d3576944 · Slack #calls-with-biz-and-brands, Mar 31"Having the ability to set, like, a minimum rate would be really important to a lot of creators."
The creator asks for the floor herself. Tony answers with "minimums" and "no no's". IDEA · Tony, Apr 1
Granola 2b52ae57"If I had it set at 25 to accommodate the smaller brands, I would be very disappointed if Ulta offered me 50."
The clearest statement of the risk of one standing price. OPEN · one price or by brand size, Julia, Apr 8
Granola 0ddc9d7b"I like that it's very clear cut. [...] I do like the existing post upsell aspect of it."
Yes for posts already made, no for future work bought instantly. Rights offers only ever cover posted videos, so this holds by construction. IDEA · Tony, Apr 14
Granola 24f7d3a3"Creator has told Benable, you can negotiate on my behalf, like Airbnb instant book. Here's my rates. [...] I can literally push three buttons and get the rights."
The long-term vision: pre-authorized rates, three clicks for the brand. Then about organic posts found by social listening, not only campaign videos. IDEA · Tony, Apr 15
Granola e970237c"Creators set minimum rates in advance. Brands buy in 3 clicks. Airbnb instant book model."
Card 94, "Validated: Kelly, Hanah, Morgan, Sophia all loved it." Two sister cards (Apr 21, May 1) say the same with "auto-negotiate". All three still queued. IDEA · backlog, May 1
julia-idea-garden-ai-handoff-2026-05-09.md, cards 7, 94, 98"Instant creator (⚡): 'Accepts instant licensing' → Buy now. [...] Offer creator (✋): 'Reviews each request' → Make an offer."
The first drawn creator opt-in screens (three directions) and a brand prototype where each creator carried an instant flag, "Airbnb Instant-Book analogy". Decided for that prototype only; the flag survives as demo data in v47. AGREED · for the prototype, Julia, May 15
idea-garden-review-1/clusters/01-ugc-studio/ · benable-brand-prototype-v45 spec 2026-05-15-rights-education-flow-design.md"Not what creators see: opt-in defaults, auto-accept, negotiation, payout timing, creator controls, 'can I revoke this?', and how scary/non-scary the request feels."
A checklist for the creator side, five months early. It's answered point by point in the rules section below. IDEA · Benny, May 18
Slack #julia-benny-private"Do you know Airbnb instant book? [...] Either you toggle that on, or we let you do the negotiation yourself with the brand."
"I hate negotiating. [...] I will be using it for sure. [...] And that I can toggle it off and that's it."
Opt-in, trust the price, and the off switch as the safety valve. IDEA · Julia, Jul 21
Granola 77a541e3 · Sienna's recap, #brand-portal-creator-calls"Benable will attempt to secure rights for each creator at cheapest possible price."
Six days after Julia told Marina Benable would maximize her price. Whose side Benable takes on price is exactly what a standing yes settles: her number, set by her. PROPOSED · Tony, Jul 27
Slack #smaller-team"No worlds at which we don't end up with a slightly more sophisticated system [...] the creators have the auto, like, [...] Airbnb auto buy thing."
Same day Tony proposed a per-campaign "UGC rights number" at product selection, suggested $50, and agreed the v1 manual offer at $75 flat. AGREED · v1 manual $75, Tony, Aug 7 PROPOSED · number at product selection, Tony
Granola 86f4068a"I think that would be great during the review practice."
"I avoid anything in perpetuity. [...] I will automatically refuse that."
Liked a standing "open to it", but found fixed upfront prices "kinda limiting". Wants the ask at content review. PROPOSED · ask at review, Nia-Emani, Julia agreed in the moment
Granola 30fba297"It's the price, not the window."
Three creators texted a real MD Solar Sciences ad-rights offer at $50 to $100. All three said no, two of them Collective members. The only real test so far. OPEN · the price, Katie and Julia, Sep 10
Slack DM Katie to Julia, Sep 9 · Granola 1f1a43ee"I think they're not going to remember like 3 months later when they get their first one."
A standing ads answer goes into onboarding: Yes recommended, fee ($75, editable), or Never. Tony framed the fee as a matching signal, not a binding price. That screen is the closest thing to a standing yes we've agreed. AGREED · onboarding answer, Tony + Julia, Sep 10 REJECTED · fees by brand size
Granola e03c6aa8 · creator-rights-onboarding/"I can't wait till we do the Instant auto-approve rights thing where [...] they've just told us either for the campaign or for the brand or in general, hey, for $75, I'm happy to do this. And it's like, great, click, you have it."
Three scopes for the standing yes. Same call: offers are texted to creators for now. AGREED · creator side by text for now IDEA · instant auto-approve, Tony
Granola fff15c72"Yes would love that: ProposedLater: instant approval when a creator has already named a price, and pricing by creator size. Tony, Oct 2."
Julia's answer to Tony's idea, a day after she agreed the organic only prices ($50 / $100 / $150) and the same day as counter-offers. AGREED · for later, Julia, Oct 6
Creator content download and rights expiration · content-handoff-study/index.html"Perpetual is super scary for creators."
Why No end date starts off in the settings. Slack #brand-portal-matching
"Should offers lapse after a while (e.g. 14 days)?"
The brand side shipped (PRs #771, #772): offers per creator, staff record the creator's yes, no or counter in admin, and an unanswered offer lapses after 14 days. Nothing reaches the creator except Katie's team's text. SHIPPED · Oct 7
Backend, Oct 7 ship"Absolutely everybody on there gives full perpetual rights to all campaigns. [...] So I want to move to this."
About Cohley's network, where rights are a condition of membership. In context mostly about everyone being on the Content Guarantee. Kelsey the same day: perpetual "would change nothing for me". DIRECTION · Tony, Oct 16
Granola fbf673d7 · 67873763"The creator side of I can accept. [...] that's in our kind of organized backlog as at the top."
"I think you should definitely tee that off with Amine. And I mean, that can take priority."
The creator side is now the top design priority. Manual accept or standing yes is still open. AGREED · priority, Julia + Tony, Oct 20
Granola 2a3cc8c3Drift to keep in mind. $75 survives every round but buys different things: 12 months with ads on Aug 7, 90 days with ads on Sep 10 and Oct 2. Perpetual was banned on Aug 7 and came back at $200 on Oct 2. "Take it or leave it" on Aug 7 became counter-offers on Oct 6. And the "maximize UGC purchases" line credited to Hanah in the March learning guide is Tony's, said after she left the call.
Nine creators heard a standing or instant version on calls between March and August. All nine liked it, and most named a condition. Every one was a hypothetical, on a call with the team.
| Creator | What she said | Her condition | Where it lands in the design |
|---|---|---|---|
| Sophia, Apr 1 | "Being able to just instant click buy would be super helpful" | Set a minimum | Her price, per use and length |
| Emily, Apr 8 | "I would keep the toggle on" | $50 floor; $25 for a small brand, $150+ for Ulta | Brands you say yes to: switch a big brand off. Brand-size prices later |
| Leah, Apr 9 | "I love that idea" | Paid and organic priced apart | Posts only and With ads rows |
| Morgan, Mar 31 | "I would click auto" | Know if it's the website or an ad | Where: their pages, ads too |
| Kelly, Apr 14 | "I love that feature" | Only for posts already made | True by construction: offers follow a live post |
| Marina, Jul 21 | "I will be using it for sure" | An off switch | One switch, applies to new offers |
| Ashley, Aug 7 | "I would accept, $50" | Video already made; ad length matters | How long: 90 days, 1 year |
| Nia-Emani, Aug 21 | "A great idea of doing UGC on the back end" | No perpetuity; price per piece; ask at review | No end date off by default. Ask at upload is a later card |
| Jessica, Mar 26 | "People would not have a problem with that" | Prices by brand size | Same as Emily |
The hypotheticals were warm. The one real test was cold: three small creators we know well, two of them in the Collective, said no to $50 to $100 for ad rights on videos they'd already made. Katie's read was the price. So a standing yes should start from a number the creator chose, which is why the prototype builds it from the offer she just accepted, not from our suggested price. The v0 is the first test of a creator-set price.
A host says yes once to a rule set. Bookings that fit confirm with no host action; anything else becomes a request with a 24 hour clock; custom prices go through a special offer. Here is the short version; the full flow has its own page.
Host setup, what Airbnb gives back, the guest booking, the confirmed booking, the escape hatch, the 24 hour request path, and the special offer. Every rule checked on Airbnb's own pages today.
New hosts approve their first 5 bookings by hand, then Airbnb switches them to Instant Book automatically (testing 3).
OursOffer it after her first yes, but never flip it for her.
Always penalty-free if uncomfortable, 3 a year online, until 2022. Now named reasons, and heavy cancellers lose Instant Book.
OursA line to Katie's team now; decide the undo after the v0.
Long stays, late arrivals and guests who miss a requirement all fall back to a 24 hour request.
OursBelow her price, No end date, or a brand switched off: a 48 hour request.
Since mid 2026, an Instant Book guest can add nights that confirm on their own, 72 hours ahead.
OursEvery rights offer is an extension. Airbnb's easiest case is our whole case.
Each piece of Instant Book has a counterpart on the creator side. Some carry over as is. Some need changing, because a video is not a bed.
| Airbnb | What it does | Creator side, in the prototype | Carries over? |
|---|---|---|---|
| Use Instant Book / Approve all bookings | A standing choice, set once per listing | Yes in advance, one switch in Collab Preferences | AS IS |
| Guest requirements | Good track record, pre-booking message | Where (their pages, ads too), how long, her price | CHANGED Conditions on the deal, not on the person |
| Calendar gates | Under 31 nights, advance notice; outside becomes a request | No end date is off; such offers come to her | AS IS |
| First guest: experienced only | A trusted subset first | Brands you say yes to: every brand on, switch one off | CHANGED A veto per brand, not a bar per guest |
| Approve 5, then switched | The default does the selling | Offered on the screen after her first manual yes | CHANGED We ask, we never flip it |
| Request to book, 24 hours | The human lane, with a clock | Offer screen, 48 hours, then it lapses | CHANGED 48 hours: creators aren't full-time hosts |
| Expiry hurts response rate | Makes the manual path costly | Nothing. Asking is never penalized | NOT CARRIED Creators are the supply |
| Special offer | Host names a price; acceptance confirms | Ask for more; the brand's Accept confirms (agreed Oct 6) | AS IS |
| Lightning filter, ranking | Pays the yes back in demand | Green line in the brand's extend sheet now; matched first later | PARTLY |
| Confirm and pay vs Request to book | The requester learns at checkout | The brand learns in the extend sheet, before sending | CHANGED Tell early |
| Penalty-free cancel | Makes yes in advance feel safe | "Something not right? Text Katie's team." | OPEN Undo rule after the v0 |
| Told after | Reservation lands confirmed, with a hello prompt | Push and receipt: videos, where, how long, money | AS IS |
| Instant extension | Adding nights confirms by itself | The whole feature: an offer extends rights the brand holds | AS IS |
| Hidden guest photo, fairness | Hosts can't screen individuals | Doesn't apply: the brand is known, and a veto per brand is fine | NOT CARRIED |
Sixteen platforms that let the person on the other side say yes in advance: creator tools, licensing marketplaces, booking and gig apps. Every screenshot was checked by eye; dates say how old each one is.
ShopMy Spotlights lets brands turn a creator's post into a paid ad. Creators (who had the switch by June) choose "Instant Spotlights (recommended)" or "Ask Me Every Time", and Ask Me prompts a Brand Roster of trusted brands. It asks for that choice when the first brand request arrives, the same moment as our opt-in. The one thing it lacks is a price: creators earn their existing commission. Statusphere has the price but no standing yes beyond a posted ad code.
Twelve patterns that hold across the sixteen platforms, and where each one lands in the prototype.
Cameo, Statusphere, Billo, Pond5. ShopMy is the exception and says rates are coming.
OursHer price table is on the same screen as the switch.
ShopMy (Instant, Brand Roster, Ask Me), JoinBrands, Meta per brand.
OursMain switch, brand switches, or off.
Turo, Vrbo, Thumbtack, Calendly. Booking.com bans guest criteria.
OursWhere, how long, price, brand. Nothing taste-based.
24 hours (Booking.com, Vrbo), 72 (Collabstr), 7 days (ShopMy, Cameo). Where money moves, silence means no.
Ours48 hours, then it lapses.
TRIBE pays in 48 hours or 45 days. Cameo holds and refunds automatically.
OursOPEN Payout for extensions isn't decided.
ShopMy pause, Meta stop ads. Licenses already sold run to term (Pond5, Shutterstock).
OursOff anytime, for new offers only.
"Recommended" tags, ranking, filters. Turo went as far as a mandate.
OursOffered after a yes. Matching boost later, no penalty for asking.
ShopMy locks commission. Statusphere and Collabstr print the price on the request.
OursThe receipt: videos, where, how long, money.
Amazon (90 days, extendable), Billo's extend tab, Statusphere's extension request.
OursEvery Benable rights offer is a renewal of rights the brand already holds.
Trust broke where a new use was switched on by default: Shutterstock, Adobe AI training.
OursOpt-in, and No end date starts off.
ShopMy and Meta: only posts that tag the brand. JoinBrands: past collaborators.
OursOffers only come from the brand she made the video for.
Vrbo's lightning icon, Statusphere's badge, Thumbtack's "Exact match".
OursThe green line in the brand's extend sheet. YOUR CALL
Choice removed. Turo made instant mandatory in 2024; escaping costs a fee, a public cancellation note and visibility.
Request mode punished. Vrbo can suspend a listing after two expired requests; Booking.com hides request properties from last-minute search.
Price taken away. Pond5 replaced contributor video prices with platform tiers in Aug 2024; Shutterstock's 2020 royalty cut led to boycotts.
New use on by default. Shutterstock data licensing runs opt-out; Adobe offers no opt-out from AI training on Stock content.
Consent in the signup terms. Insense and Social Cat grant perpetual rights through terms creators don't read.
Full write-ups, sources and dates: research/04-field-standing-consent.md.
Structurally different answers before going deep on one. Each card names the question it answers. The green ones make up the recommended shape.
Rights come with every campaign, so there are no offers to answer. Social Cat bundles them in its terms; Cohley makes perpetual rights a condition of joining, which Tony said on Oct 16 he wants to move toward.
THE FORK If this becomes the model, extension offers mostly go away. Creators pushed back on free ad rights in nearly every call, and Katie calls perpetual "super scary". Needs Tony's call before a build.
The creator delegates once by text. Katie's team accepts offers that meet the price she said yes to and tells her after.
THE v0 Same contract as the product, run by people. Ships this week.
She sets uses, lengths and a minimum. An offer that meets them is accepted at once. Instant Book with guest requirements.
RECOMMENDED The core of the product. ShopMy has the switch without a price; Statusphere has the price without the switch.
She publishes fixed prices. The brand's extend sheet shows her price, and buying it is instant. Statusphere and Billo work this way.
PAIRS WITH The floor idea, if brands see her price. Your call.
Every offer is a request with 48 hours. When time runs out, the brand hears so and can try again.
RECOMMENDED As the fallback path. Airbnb keeps request to book next to Instant Book.
When she accepts a campaign she also pre-agrees to extensions at the suggested price. Tony pitched an upfront $75 to Pair on Aug 19 (per notes, not re-checked).
NOT NOW The 90 day line at the bottom of the brief made many say no. Wrong moment for a new ask.
At content review, one switch: if the brand wants it longer, yes at the suggested price. The trigger Nia-Emani preferred on Aug 21.
LATER Good second place to offer it. Per campaign, so it doesn't build a standing yes.
The offer to turn on the standing yes appears on the screen after she accepts an offer by hand. One tap.
RECOMMENDED The way in. No onboarding step, no settings tour. ShopMy asks at the same moment, a brand's first request.
After an instant yes, she has 24 hours to raise a problem. Airbnb lets hosts cancel some Instant Book stays without penalty.
OPEN Safe for her, shaky for the brand who may already run the ad. Prototype shows a contact line, not an undo.
Creators with the standing yes get a small boost in matching, the way Airbnb ranks Instant Book listings higher. Tony's onboarding line already says yes "increases your campaign opportunities".
LATER Needs history and a matching change. Say it in copy only once it's true.
Price floor plus the request clock plus the opt-in after the first yes, built in the Brand Collabs app chrome. Use the dark panel to switch scenarios. The note under it says what each screen borrows from Airbnb.
Open the prototype on its own page. Scenarios 1 to 6 are the product, v0 is the text thread.
Three small changes to the Rights tab that shipped on Oct 7. Everything else on the brand side stays as built.
1. In the extend sheet, under "Your offer". When the creator's standing yes covers the type and length the brand picked, one green line: "Emery says yes right away to $75 or more for 90 days." If her own price is higher than the suggested one, the amount prefills with her price. A brand she has switched off never sees the line, and nothing tells it why.
2. After Send. A covered offer skips "Offer sent". The row turns Extended with the answer line agreed on Oct 6, "Emery said yes Feb 16", and the green check page says the rights are already live. The copywriter's alternative, if the brand should know it was instant: "Emery said yes right away, Feb 16".
3. When 48 hours pass. An unanswered request reads "Emery didn't answer by Feb 18" and Extend opens again. Today an offer lapses after 14 days (shipped Oct 7), set while Katie's team relays by text. Once she answers in the app, I'd shorten it to 48 hours. OPEN
Whether the brand sees her price at all is the first decision below. Showing it gets more offers accepted instantly. Hiding it stops brands from always offering the minimum.
How the app decides between the two paths. All PROPOSED; the per creator offer and the price ladder underneath are AGREED.
| Rule | In words |
|---|---|
| Covered | Yes in advance is on, the brand is one she says yes to, the offer's use is one she allows (their pages, or ads too), its length is one she allows, and the amount is at least her price for that use and length. |
| Price | Her price is either our suggested ladder (organic + paid $75 / $150 / $200, organic only $50 / $100 / $150) or her own numbers. The brand pays what it offered, so an offer above her price pays her more. |
| No end date | Off by default (Perpetual on the brand side). Such an offer is always a request unless she turned it on. |
| Brands | Every brand she has collabed with is listed and on. A brand she switches off always gets a request, whatever it offers. This covers Tony's "for the brand" scope; the main switch is his "in general". |
| The set | One offer covers all her videos in the campaign (agreed Oct 6). Covered means the whole set is a yes. |
| Request clock | 48 hours from the moment the offer reaches her, the answer window in the Aug 4 creator campaigns prototype. Push at send, reminder at 24 hours left, then it lapses and the brand can send again. Shipped today: 14 days, set while Katie's team relays by text. |
| Changes | Settings apply to new offers. Turning it off never touches yeses already made. |
| Ask for more | On a request under her price, Ask for more prefills her price. The brand accepts or declines (agreed Oct 6). |
| Opt-in | Offered once, on the screen after her first manual yes. It starts from that offer: the same places, the same length, and the amount she just accepted as her price. Also reachable any time from Collab Preferences, where it opens on suggested prices. |
| Onboarding answer | Once the onboarding ads question ships (agreed Sep 10, not built), a "No, never" there starts "Ads too" off and locked until she changes that answer. |
| Katie's team | Relays only requests. Sees every instant yes in the admin, and gets the "Something not right?" texts. |
| Benny asked about | In this design |
|---|---|
| Opt-in defaults | Off until she turns it on. Offered once, after her first manual yes, starting from what she accepted. |
| Auto-accept | Two paths: instant when an offer meets her settings, a 48 hour request otherwise. |
| Negotiation | Ask for more on any request; the brand accepts or declines. |
| Payout timing | OPEN Not decided. The copy only promises "We'll let you know when it's sent." |
| Creator controls | Where, how long, her price, brands she says yes to, and one switch to stop. |
| "Can I revoke this?" | She can stop new yeses anytime. Yeses already made run to term. An undo after an instant yes is open. |
| How scary it feels | No "rights", "license" or "usage" on creator screens. "Your posts stay yours and stay on your page." No end date starts off. |
Grouped by who decides. Each item says what I'd pick and why.
| Problem | Every rights offer pings staff in Slack, waits on Katie's team texting the creator, then on staff typing her answer into admin. Brands wait up to 14 days, Katie's team chases, and the creator answers the same question each time. |
| Users | Creators who have already said yes to an offer (first), then every creator with a live post. |
| Goal | Most offers that meet the suggested price are a yes within the hour, with no relay. |
| Not now | Matching boost, creator-size pricing, an undo, a standing yes at campaign accept. |
| Metrics | Opt-in rate after a first yes, share of offers accepted instantly, median hours to an answer, reversal texts per 100 instant yeses. |
| v0 | The ALWAYS line by text, run by Katie's team. Two weeks, then decide on the build. |
| Date | Decision | Who | Status |
|---|---|---|---|
| Sep 10 | A standing ads answer in creator onboarding: Yes, a fee ($75, editable), or Never | Tony + Julia | AGREED |
| Oct 2 | Brand offers prefilled $75 / $150 / $200; creators answer by text for now | Tony + Julia | AGREED |
| Oct 6 | Instant approval at a creator's own price, for later | Julia | AGREED, LATER |
| Oct 20 | The creator side of rights is the top design priority, with Amine | Julia + Tony | AGREED |
| Oct 20 | Yes in advance: two paths, opt-in after the first yes, 48 hour clock, v0 by text | Claude | PROPOSED |
Session links reopen the conversation in the Claude desktop app.
prototype.html: Brand Collabs app chrome lifted from creator-rights-onboarding/flow.html (Inter, the app's purple, RadioSelectCard, InfoCard, MenuOption). Demo videos are the fictional creator footage from the Rights tab prototype. Creator strings by the copywriter agent, Copy Desk entries q-20261020-092722 and q-20261020-094302, all PROPOSED.